What 3 Clients Have in Common
What do an online university, an off-road vehicle manufacturer, and a yearbook publisher have in common?
For one, all of them were clients of ours in 2019. We are grateful for their trust and the “word of mouth” referrals that brought them to us. We have enjoyed the collaboration helping each of them drive innovation and growth in very different circumstances.
Another thing these three companies have in common is bold leadership that is not afraid to see the truth and deal with it using outside resources like Reveal. All three companies had plenty of creativity and ideas, but they lacked clarity about where the biggest opportunities in their respective markets were. Do you find it hard to determine what customers really want? Or, even worse, do you know how easy it is to waste time and money trying to create new value for customers only to find out that, in the end, they don’t want it? That happens about 75% of the time.
What if you could minimize those problems, essentially eliminating those risks, and identify exactly what your target customers want so that you know where to focus and what to do to address their unmet needs, create unique value, and drive revenue growth in a reliable manner? Could that change the game for you? It has for over 400 of the Fortune 1000. It can for you, too.
Most leaders find it difficult to differentiate, innovate and grow because they don’t know which of their target customers’ needs remain unmet by their own offerings and by their competitors’ offerings. If you don’t know where those unmet needs lie – i.e., where those market opportunities lie – then it’s very difficult to differentiate, innovate and grow in a reliable manner. Instead, it becomes a guessing game which leads to high failure rates, a lot of frustration, wasted time and resources, opportunity costs, and even reputation damage. All of this is unnecessary but very common for many organizations today.
Most companies don’t lack creativity or ideas. They think they lack creativity and ideas, however, because they lack focus. They lack clarity about where the market is underserved, about where the best opportunities lie. The best creativity trigger is a well-defined unmet need, so that’s what we reveal. We reveal the best opportunities for innovation and growth in any given market and then help our clients apply their expertise to the issues that they now know their customers care about most. This dramatically increases new product success rates to over 80%, 2 – 5 times higher than industry averages. Knowing where to focus your creativity makes all the difference in the world.
Are you ready to take your growth strategy to the next level? Call me at 614-309-1231 to see if we can help, or learn more here.
