About Reveal Growth Consultants
We partner with companies that want to
innovate without guesswork by getting
game-changing customer insights to guide them.
Driving revenue growth through innovation is difficult for most companies – but not because “innovation is inherently risky and messy” as is commonly believed. Rather, it’s difficult because most companies don’t know how to execute it, what type of customer information to obtain to guide it, how to get that information, or how to use it.
Customers can tell us what they want if we ask them what they want to accomplish rather than asking them for product or service specifications.
What if you knew what your target customers are trying to accomplish, how they measure success, and where they struggle given their current product or service solution – would that change the game?
We help companies drive product innovation without guesswork by pinpointing the pain points in their market.
Innovation should never be a guessing game about your target customers unmet needs.
Founder’s Story: Inspire and Equip Every Client to Innovate and Grow Without Guesswork
Back in the late 1990s and early 2000s, I was working at a strategy consulting firm doing a lot of Voice-of-the-Customer (VoC) research. At that time, VoC was considered the best practice for discovering customers’ unmet needs to guide the creation of new or improved offerings. And yet, after applying VoC to a variety of different businesses and situations, I found that although it was reasonably effective at discovering opportunities for improving current products and services, it was far less effective at discovering opportunities for new products and services.
That’s because VoC was based on getting feedback from customers about the performance of a current product or service. But if you’re trying to discover unmet customer needs to guide the creation of a new-to-the-world product or service – something that doesn’t exist yet – then there’s nothing for customers to reference. I think you can see the problem.
Mission
To inspire and equip every client to innovate and grow without guesswork.
Vision
To make a major positive impact on our clients’ condition through innovation and growth.
Values:
- Bring clarity and process to innovation to enable clients to make decisive and confident choices.
- Bring generosity and a service ethic by diligently attending to our client’s needs.
- Bring integrity by always conducting ourselves in an honorable and trustworthy manner.
- Bring leadership by establishing trust, fostering collaboration, and leveraging unique expertise to drive measurable results.
Our Team
Urquhart (Urko) Wood – Founder and Innovation Catalyst
Urko founded Reveal in 2012 to inspire and equip every client to innovate and grow without guesswork. He is an expert practitioner of the Jobs-to-Be-Done (JTBD) innovation approach. JTBD has enabled over 400 of the Fortune 1000 to generate billions of dollars in new revenue and enabled organizations to achieve dramatically better success rates than other approaches.
Neil Collins – Senior Consultant
Neil is a strategic business leader with a record of building strong brands, delivering superior value to customers, and accelerating revenue growth profitably. Neil and Urko have collaborated professionally for over a decade and Neil regularly assists Urko on important projects.
Dale Rhoda – Strategic Partner/Consultant
Dale is our strategic partner, consultant, and go-to person for all of Reveal’s quantitative surveys, statistical analysis, and market segmentation. As the founder and president of Biostat Global Consulting, he has 30 years of professional research experience consulting on research design, analyzing complex datasets, and communicating results clearly.
Jonathan Holburt – Communications Consultant
Jonathan facilitates our messaging and positioning workshops. He helps clients put the market findings into action with words that connect. Jonathan was a business director with Asia-Pacific responsibilities at Saatchi & Saatchi, Young & Rubicam, DDB, and Bates. His key clients were: Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Nokia, Hewlett-Packard, Mead Johnson, Nokia, Peninsula Hotel Group, and United Airlines.