Most innovation efforts still rely on intuition — or worse, guesswork — at the earliest and most important stages of product development.
But there’s a better way.
On Tuesday, July 2 at 9:00 AM ET, I’ll be sharing a powerful new tool I’ve developed called the Company-Centered Innovation Map™ — built around a core job every innovation team is trying to get done:
“Create winning ideas that have a high degree of product-market fit at concept creation.”
This tool is part of my Lean JTBD OS™ (Operating System) — a simpler, faster, more accessible approach to uncovering what customers are trying to accomplish before you start building.
You’ll walk away with:
• A practical framework to reduce early-stage innovation risk
• A set of 6 simple questions to align your team
• A repeatable way to focus your efforts around what customers actually need
🧠 Proven insight — without the complexity
🔍 Grounded strategic clarity — without the guesswork
If you’re responsible for innovation strategy, concept creation, or product success — this session is for you.
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📍 Hosted by: Global Innovation Management Institute (GIMI)
🗓 Date & Time: Tuesday, July 2 at 9:00 AM ET
🔗 Register here:https://us02web.zoom.us/meeting/register/tZ0tdOGvrjoqE9ETJ0_lMk4i38IRNbWHsGWZ#/registration
(Be sure to select July 2 when registering.)
If you’re planning to attend, reply and let me know — I’d love to connect.
