Strategic Innovation Advisory for Growth-Focused CEOs
Systematic discovery for identifying and capturing your highest-value innovation opportunities.
Innovation Strategy That Actually Delivers Results
Most CEOs and teams struggle with innovation because they’re building what they think customers need, not what customers actually need. After 20 years helping companies drive growth through innovation with Jobs-to-be-Done, including 7 years with the pioneer Tony Ulwick, I help growth-focused leaders make innovation systematic by focusing on where customers struggle to get their jobs done.
After failing repeatedly myself in a similar way, I learned that people don’t want products; they want to accomplish something.
How We Begin Working Together
I work with CEOs through two pathways, depending on your current situation:
For CEOs Exploring Systematic Innovation
(Direct inquiries and initial conversations)
Strategy Conversation (Complimentary)
30-minute discussion to assess fit and determine next steps
• Explore your innovation challenges and opportunities
• Understand the systematic approach and its application
• Pathway to Executive Intensive or custom strategic engagement
Complete Strategic Transformation (By application)
Full implementation available after initial engagement
For Qualified Innovation Leaders
(Referrals from strategic partners and select organizations)
Executive Strategy Intensive ($15-20K)
One-day Lean JTBD OS™ strategy formulation overview for leadership teams
• Gain the strategic mindset that transforms innovation from guesswork to systematic advantage
• Learn the proven 6-step process for identifying high-value opportunities
• Walk away with practical blueprint for applying the methodology
• Hands-on exercises using your organization’s actual challenges
Successful Engagements
Experience shows the highest-impact results occur when:
• The risk of missing the mark is unacceptably high
• Innovation is seen as an essential means for creating competitive advantage
• Leadership is open to systematic needs-first innovation over traditional brainstorming
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Ready to Transform Your Innovation Results?
If this describes your situation, schedule your Strategic Conversation to explore how customer discovery can turn your innovation investments into competitive advantage.