Blog

Our Thinking

We have a strong point of view
on how to find market opportunities
and capitalize on them.

The Business Journals

Contributing Writer to The Business Journals

How to Fill Your Pipeline with Good Ideas.

  • Play a Game of Chance or Create a Competitive Advantage

  • Customers Can Tell You What They Want

    Customers Can Tell You What They Want You’re Invited! If you’re in Central Ohio on the evening of May 2, come join me at the next ProductTank Meetup Columbus. I’ll be leading an interactive presentation on how companies are using the Jobs-to-Be-Done growth strategy to: Find hidden market opportunities Create differentiated value Drive revenue growth in a ...

  • Innovate with Ideas 1st or Needs 1st?

    Innovate with Ideas 1st or Needs 1st? Product Managers face a big question: should we start by brainstorming a bunch of ideas and then attempt to iterate our way to product/market fit? Or should we discover the target customers’ unmet needs and then generate solution ideas to address them? Many people advocate generating a lot ...

  • How to Differentiate and Win Using JTBD

  • Differentiate to Win Market Leadership

    Differentiate to Win Market Leadership In my last newsletter – The Bezos Strategy (And Yours?): Relentless Focus on Unchanging Needs – I wrote about how Jeff Bezos built Amazon’s strategy “around the things that are stable over time” – i.e., the customers’ unchanging needs – and how you can do this, too. One reader told ...

  • The Bezos Strategy (And Yours?): Relentless Focus on the Customers’ Unchanging Needs

  • Why Should I Care About Innovation?

    Why Should I Care About Innovation? You don’t have to be in a competitive market to benefit from innovation. It’s about proactively increasing your relevance and value to customers. Here are seven ways innovation can help you. Be Different: It helps you stand out by offering something new or better than others. Grow: It opens ...

  • The Big Oversight That Leads to Innovation Failure

  • How to Create Winning New Ideas

    How to Create Winning New Ideas Some people think that startup and new product/service ideas are worthless. That may be true for most of the ideas that come out of traditional brainstorming sessions but there’s been tremendous progress made in our ability to consistently create high value ideas with the Jobs-to-Be-Done (JTBD) process. Motorola, for ...

  • The Right Kind of Wrong

    The Right Kind of Wrong Professor Amy Edmondson of the Harvard Business School makes some good distinctions about the various kinds of failures we all have experienced at work in her new book, The Right Kind of Wrong: The Science of Failing Well. This caught my attention because the “fail fast and often” mantra has ...

Search

Categories

Get Innovation Revelations in Your Inbox

Fill out my online form.