Urko Wood
Innovation Catalyst
Urko Wood
Innovation Catalyst
Innovate With Precision
Does your company struggle to understand what customers really want?
Misunderstanding customer needs is the number one cause of new product and business failure – turning product innovation into a frustrating and costly guessing game.
But it doesn’t have to be that way.
We help companies reveal their target customers’ unmet needs to create differentiated growth strategies and products with strong market fit.
With 19 years of experience working with the Jobs-to-Be-Done (JTBD) innovation approach, we’ve seen firsthand how our approach transforms innovation from a haphazard game of chance into a repeatable business process.
Ready to unlock innovation and growth? Let’s start by exploring your needs.
More About How We Can Help You
Derisk Innovation:
– Reveal unmet customer needs
– Determine which opportunities to pursue
– Achieve strong product/market fit at concept creation
Find and capture hidden opportunities for growth
Consistently generate winning ideas
Make innovation and growth repeatable
Is it hard to:
Differentiate?
Understand what target customers want?
Figure out where to focus to drive innovation and growth?
We can fix that.
Your Innovation Roadmap
3 Steps to Consistently Create Unique Value
1
Find the Target Customers' Unmet Needs
A customer need is “unmet” when it is both important and poorly satisfied. The more important and less satisfied a need is, the greater the opportunity for innovation and growth it presents.
2
Select Which Opportunities to Pursue
Evaluate each opportunity and select those that are attractive to pursue for new value creation given your firm’s relative advantage. Also determine the best way to address each opportunity, i.e., messaging and positioning, internal build, M&A, or operational alignment.
3
Devise Solution Ideas
Because you now know what customers are trying to get done, how they measure success, and where the opportunities lie – as well as which opportunities you want to pursue – you’ll have clarity and confidence about where to focus and what to do to create winning new or improved offerings.
Innovation should never be a guessing game.
Learn more about the JTBD approach.
We focus on helping clients drive growth in three ways:
Urko’s deep knowledge, patience and guidance…allowed us to move forward with the utmost confidence.
–KIM FONTES, DIVISION DIRECTOR, PRODUCT DEVELOPMENT, NATIONAL FIRE PROTECTION ASSOCIATION
…(Urko) enabled us to create new services and drive revenue growth.
–DARCI CONGROVE, MANAGING DIRECTOR, GBQ PARTNERS
…hugely valuable…enabled us to design a unique business-centric offering…
–JEFF BAKER, HEAD OF MARKET INSIGHTS AND NEW PRODUCT DEVELOPMENT, NETJETS
Trusted by some of the world’s best brands
Case Study
GBQ Partners drives revenue growth
Getting started is simple
1.
Schedule a free discovery call
2.
Discuss your situation and objectives
3.
Explore how we can help
