Urko Wood
Innovation Catalyst
Urko Wood
Innovation Catalyst
A Message From Urko Wood, Founder and JTBD Practitioner
Is your company wasting time and resources building products and services that people don’t actually want?
It can be very frustrating – and costly. And, all too often, it feels like a guessing game.
But it doesn’t have to be that way.
We help companies innovate with precision and confidence by revealing their target customers’ hidden unmet needs. This enables clients to set themselves apart from the competition, make smarter decisions, and drive innovation as a repeatable business process.
After 7 years working at Strategyn and over a decade leading Reveal Growth Consultants, I’ve seen firsthand how the JTBD framework transforms how companies approach innovation – by focusing on real customer needs, not assumptions.
Innovation doesn’t start with an idea – it starts with understanding your target customers’ unmet needs. When you get that right, the ideas will follow.
“You don’t invent the answer – you reveal the answer.” – Jonas Salk, Developer of the First Polio Vaccine
More About How We Can Help You
Derisk and demystify innovation:
– Reveal unmet customer needs
– Determine which to pursue
– Create conceptual product/market fit
Find and capture hidden opportunities for growth
Consistently generate winning ideas
Make innovation and growth repeatable
Is it hard to:
Differentiate?
Understand what target customers want?
Figure out where to focus to drive innovation and growth?
We can fix that.
Your Innovation Roadmap
3 Steps to Consistently Create Unique Value
1
Find the Target Customers' Unmet Needs
A customer need is “unmet” when it is both important and poorly satisfied. The more important and less satisfied a need is, the greater the opportunity for innovation and growth it presents.
2
Select Which Opportunities to Pursue
Evaluate each opportunity and select those that are attractive to pursue for new value creation given your firm’s relative advantage. Also determine the best way to address each opportunity, i.e., messaging and positioning, internal build, M&A, or operational alignment.
3
Devise Solution Ideas
Because you now know what customers are trying to get done, how they measure success, and where the opportunities lie – as well as which opportunities you want to pursue – you’ll have clarity and confidence about where to focus and what to do to create winning new or improved offerings.
Innovation should never be a guessing game.
Learn more about the JTBD approach.
We focus on helping clients drive growth in three ways:
Urko’s deep knowledge, patience and guidance…allowed us to move forward with the utmost confidence.
–KIM FONTES, DIVISION DIRECTOR, PRODUCT DEVELOPMENT, NATIONAL FIRE PROTECTION ASSOCIATION
…(Urko) enabled us to create new services and drive revenue growth.
–DARCI CONGROVE, MANAGING DIRECTOR, GBQ PARTNERS
…hugely valuable…enabled us to design a unique business-centric offering…
–JEFF BAKER, HEAD OF MARKET INSIGHTS AND NEW PRODUCT DEVELOPMENT, NETJETS
Trusted by some of the world’s best brands
Case Study
GBQ Partners drives revenue growth
Getting started is simple
1.
Schedule a free discovery call
2.
Discuss your situation and objectives
3.
Explore how we can help
