Urko Wood
Innovation Catalyst
Urko Wood
Innovation Catalyst
A Message From Urko Wood, Founder and JTBD Practitioner
You know how a lot of companies waste time and money making products and services that people don’t actually want?
We fix that.
We help companies innovate with confidence and achieve product-market fit quickly, without guesswork, by revealing their target customers’ hidden unmet needs to guide the innovation process.
After 7 years working at Strategyn and with Tony Ulwick, the pioneer of the Jobs-to-Be-Done innovation approach, plus 12 more years leading Reveal Growth Consultants, I’ve seen firsthand how powerful the JTBD framework can be.
Innovation success isn’t about generating ideas – it’s about understanding your target customers’ unmet needs. When you do that, the ideas naturally come.
More About How We Can Help You
Derisk and demystify innovation:
– Reveal unmet customer needs
– Determine which to pursue
– Create conceptual product/market fit
Find and capture hidden opportunities for growth
Consistently generate winning ideas
Make innovation and growth repeatable
Is it hard to:
Differentiate?
Understand what target customers want?
Figure out where to focus to drive innovation and growth?
We can fix that.
Your Innovation Roadmap
3 Steps to Consistently Create Unique Value
1
Find the Target Customers' Unmet Needs
A customer need is “unmet” when it is both important and poorly satisfied. The more important and less satisfied a need is, the greater the opportunity for innovation and growth it presents.
2
Select Which Opportunities to Pursue
Evaluate each opportunity and select those that are attractive to pursue for new value creation given your firm’s relative advantage. Also determine the best way to address each opportunity, i.e., messaging and positioning, internal build, M&A, or operational alignment.
3
Devise Solution Ideas
Because you now know what customers are trying to get done, how they measure success, and where the opportunities lie – as well as which opportunities you want to pursue – you’ll have clarity and confidence about where to focus and what to do to create winning new or improved offerings.
Innovation should never be a guessing game.
Learn more about the JTBD approach.
We focus on helping clients drive growth in three ways:
Urko’s deep knowledge, patience and guidance…allowed us to move forward with the utmost confidence.
–KIM FONTES, DIVISION DIRECTOR, PRODUCT DEVELOPMENT, NATIONAL FIRE PROTECTION ASSOCIATION
…(Urko) enabled us to create new services and drive revenue growth.
–DARCI CONGROVE, MANAGING DIRECTOR, GBQ PARTNERS
…hugely valuable…enabled us to design a unique business-centric offering…
–JEFF BAKER, HEAD OF MARKET INSIGHTS AND NEW PRODUCT DEVELOPMENT, NETJETS
Trusted by some of the world’s best brands
Case Study
GBQ Partners drives revenue growth
Getting started is simple
1.
Schedule a free discovery call
2.
Discuss your situation and objectives
3.
Explore how we can help
